VeryChic is a member only, luxury travel agency that prides itself in offering outstanding experiences in some of the finest hotels worldwide. One of France’s Travel Tech role models, VeryChic is one of the fastest growing on-line travel agency in the industry. With ambitious acceleration plans, VeryChic turned to Theta’s expertise to guide, manage and support exponential growth.
VeryChic is
- 100 passionate employees
- +5000 hotels partnerships worldwide
- +8 million members
And growing!

Challenges
- - Huge growth based on customer demand
- - Disparate, mission critical technology projects as the business scaled
- - Knowledge centered around key individuals and largely undocumented
- - Need for streamlined end to end processes to accompany acceleration plans and avoid damage and loss as the business scaled
Results with Theta
- - Audit of IT structure and processes to understand areas for support
- - Streamlined IT processes using Agile Methodology & enabling a clear roadmap aligning all parts of the business
- - Redesigned IT team with clear roles and responsibilities
- - Strong focus on end-to-end IT and project foundations enabling ambitious growth

Enabling Acceleration
Theta’s mission very quickly identified the drivers that would enable VeryChic to excel in their acceleration plans. Starting with a focus on IT: project prioritization, implementation of adapted Agile methodology, end to end process review.
Strategic Approach to Growth
VeryChic is an innovative disruptor to the luxury travel industry, shuffling the codes of travel to bring luxury to all.
With a strategic audit approach to areas of focus, Theta’s partnership enabled VeryChic to manage the overall portfolio of projects – reviewing each project’s impact, its ROI and feasibility with the resources available.
Democratizing Knowledge
Mitigating the risk of having one central point of knowledge, one of Theta’s main focus was to ensure all available information was documented in a central location, available for anyone to review. This has also facilitated new recruit onboarding as the company grows.
Smooth Delivery
- - Implementation of Agile methodology.
- - Improved delivery with clear visibility for the rest of the company on what is being delivered and when.
- - Less silo activities, the team now works as a harmonious entity.
- - Documented ROI for each project being delivered.
- - DevOps advice to ensure targets and objectives are met.
- - Forums where the company as a whole can question, prioritize, challenge and participate to the innovative approach VeryChic brings to the market.


“ Theta’s partnership and fresh approach has enabled us to streamline our internal processes, freeing up time and resources to focus on our core business thus achieving our ambitions for acceleration! We had initially signed up for 6 months but have been delighted to call them partners for much longer.“
Nicolas Clair – CEO
Grow your travel management expertise with Theta
